Seldom I come across a TVC that evokes both strong emotion and reaction as the one I’m embedding here. This is a TVC for a campaign set up by the Sussex Safer Roads Partnership to increase awareness of the safety of wearing seat belts while driving. We’ve seen many other similar ads that pushes this message, but mostly with horrifying visuals of car crashes and broken lives.
But this TVC, simple in execution but with a powerful message, serves as a good example of how one can take a simple message, bundled it with a strong concept and still execute with minimal budget. /suit-mode off
But yes, the bottom line of this is this – watch and remember to belt up. Wonder how we can get LTA to get rights and broadcast this here.